To be an internationally recognised and respected Gaming and Hospitality group delivering superior returns for our shareholders, being an employer of choice for our employees and providing memorable experiences for our guests.
OUR STRATEGIC INTENT
Sun International develops, invests in and manages properties in the gaming and hospitality industry.
We are specifically focussed on South Africa, Latin America and other international markets where we have a competitive advantage.
Our objective is to remain relevant and competitive in our existing operations and to actively grow and diversify the business into new geography's and products in order to deliver sustainable earnings growth to enhance long-term value creation for shareholders and create value for all stakeholders.
"We will be recognised internationally as a successful leisure Group offering superior casino, hotel and entertainment experiences which exceed our customers' expectations.
We will create an environment in which all employees are well-trained, motivated and take pride in working for the Group.
Innovation, fun and an obsession with service excellence and efficiency will make Sun International a formidable competitor and provide our shareholders with superior returns.
We will at all times remain mindful of our responsibility towards all of our stakeholders including the communities we serve."